Originally published on TheBoombox.com.
Justin Bieber is the reigning prince of pop music but recently Biebs has taken a turn for the sultry and soulful with his decidedly R&B album, ‘Journals.’ But are Beliebers and R&B fans ready for Justin’s latest incarnation as a slow grinding-crooner?
Comprised of 10 songs from his “Music Mondays” campaign and five new selections, ‘Journals’ was made available exclusively through iTunes from Dec. 23, 2013 to Jan. 2. Billboard reports that estimated sales over 100,000 in the U.S., however Bieber’s last studio album, ‘Believe,’ sold 374,000 copies in its first week — more than three times his ‘Journals’ numbers.
Before the 19-year-old “officially retired” via Twitter on Christmas Eve last year – his management says this was a joke – he had just wrapped up his #MusicMondays series. From Oct. 7, 2013 through Dec. 9, 2013, he released a new song every week, starting with his track ‘Heartbreaker.’ No one knew what to expect, but the songs’ bluesier feel and absence of bubble gum pop showed Bieber shifting his musical direction.
But will this grown-up Bieber be as marketable as the teeny-bopper version?
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