Originally published on TheBoombox.com.
Friday the 13th is an unlucky day, but not if your name is Beyonce. The global superstar earned a fortune since the surprise release of her eponymous fifth album exclusively on iTunes last week — with a $15.99 price tag. She skipped the traditional marketing route altogether, which became a career-defining moment that has blown the minds of fans and industry insiders alike.
In three days, her 14-track, 17-video super project surpassed gold, selling 617,000 copies in the U.S. – and 823,000 worldwide in that time span. Five days later, she reached one million downloads. ‘Beyonce’ also topped the iTunes charts in 104 countries and is the fastest-selling iTunes release in history. Besides nabbing the No. 1 spot on the Billboard 200 chart this week, she made history, becoming one of only three artists to have their first five albums debut at the top of the charts – DMX and folk group Kingston Trio make up the other two. She has achieved the seemingly impossible despite uncertain climate of today’s recording industry.
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